Thus was born the experiment we have run over the last month to know if Windows Phone could entice some kids away from their iPhone?
Kids were charmed by the ad showing the special “tile” home screen of Windows Phone, where application tiles being resized and moved around. It seemed different, unique, and cool from the iPhone and the Android phones that they use.
For kids, any opportunity Windows Phone had to win them over was pretty much lost when they knew there was no Instagram app. There are apps that let them browsing Instagram pictures by their own account. But that, or any other app, didn’t let them upload images, so that was a big issue for them. Instagram is the social network for them, a way for them in connecting primarily through pictures.
With Windows Phone, we only see labels in apps if they are large-sized or medium, not small. There were also things kids didn’t like about the hardware, like the volume buttons placement. That isn’t really an issue for Windows Phone but more a hardware issue. But this points to both a disadvantage and advantage of Windows Phone.
On the other hand, kids liked how their contacts tile, when rotated, large to show pictures of their different contacts. They also liked that the screen was big, clear, and nice compared with the iPhone. Another advantage was the calculator, unlike the iPhone, it have a backspace key. Some games were more expensive such as Plants vs. Zombies, $5 for Windows Phone while $1 for the iPhone.
At the end, perhaps the greatest challenge going to Windows Phone to kids is that they are getting our cast-offs. When upgrading, they get the previous-generation devices. For some kids to go Windows Phone, they really need us to go Windows Phone.